During a research of my creative process, I did an intervention on the streets of New York City asking people for suggestions of names for my unborn daughter. I received hundreds of calls and suggestions through this flyer. An insistent New York Times journalist called several times trying to find out who was the author of this idea. Sadly, I never call him back.

During a research of my creative process, I did an intervention on the streets of New York City asking people for suggestions of names for my unborn daughter. I received hundreds of calls and suggestions through this flyer. An insistent New York Times journalist called several times trying to find out who was the author of this idea. Sadly, I never call him back.

Bigger names were the most submitted during the research.

Bigger names were the most submitted during the research.

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© COPYRIGHT 2021  ESTEBAN SALGADO  |  SALYAKU